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4 Women Who Have an Insatiable Appetite for Sustainability

4 women with an insatiable appetite for sustainable development

In preparation for International Women's Day, I started to study women who have made an impact in the field of ecological responsibility. I found some marine conservation researchers, NASA scientists working to solve the impending space waste problem, and many government officials working for the EPA.

Then, like most millennials of my age, I started to scan my Instagram feed casually.

I saw a post from one of my favorite sustainability influencers and started reading the comments section. I saw a lot of comments, such as "This inspired me to bring a reusable bag to the farmer's market!" There are many more, "Your shoes are made of bamboo?"

People from all over the world are establishing contact with this lady and telling her their sustainability stories.

Then, I had an epiphany and completely changed the trajectory of this blog post. I want to write about approachable, educated and empowered women who have been using their online platform. Solving substantive issues such as zero waste, social justice, and fair trade products is not easy, but these ladies have created online environmental empires while constantly changing their minds and touching the lives of millions of people in the process.

All four women have transformed their insatiable desire for sustainable development into businesses. These women are not just bloggers, writers or "hippies"-these women are entrepreneurs!

Here are my four favorite influencers for your attention:

1. Lauren Singer (the trash can is for Tossers)

After completing an environmental research major at New York University in 2012, Lauren Singer made a conscious life-changing decision to adopt a zero-waste lifestyle.

Lauren produces very little garbage (if any). She did not send anything to the landfill and adopted strict recycling and composting practices.

Taking inspiration from the book of sustainability influencer Bea Johnson, Singh embarked on her journey to reduce the impact on the environment while having an impact on the surrounding community and a large online audience. With this life-changing change, Trash is for Tossers was born, and Lauren's online channel recorded her daunting and rewarding journey. This platform allows Singer to show all her fans that living a zero-waste lifestyle is simple, influential, and easy to wallet. Her content is relevant, reliable and realistic.

Full of recipes and stories, and equipped with an e-commerce website for her brand (Simply Co.), Trash is for Tossers has become the backbone of the millennial eco-conscious community. All products are organic products without packaging, which can meet family needs. Achieving zero waste may seem like a daunting task, but Lauren's gentle approach miraculously turns ordinary housework (such as making toothpaste or washing powder) into the ultimate stress-relief method for weekend nights.

In addition to her website, Lauren's social media influence has also expanded to many different directions. She has an impressive YouTube channel and an Instagram audience of over 200,000 unique users. The singer's voice is very easy to digest, allowing readers, audiences and fans to share the success and failure of the zero-waste decision-making process.

All the trash produced by Lauren Singer in the past few years is neatly packed into a 16-ounce stonemason jar. She has successfully eliminated the stigma and preconceived notions associated with the sustainability story; everything is before her 27th birthday!

2. Bea Johnson (Zero Waste House)

Bea Johnson is known as the pioneer of zero-waste practice at home and has been changing people's lives and thinking for more than a decade.

With a best-selling book and a complete lifestyle brand, Bea Johnson has become the spokesperson of the media's "Zero Waste House" campaign. Inspired by many people, including Lauren Singer (our former influencer), Johnson’s lifestyle is reduced to what she calls "5 Rs." Reject, reduce, reuse, recycle and decay. After completing this sequence, Johnson created an easy-to-understand zero waste roadmap.

Rejecting items such as plastic-wrapped products or disposable silverware will immediately help eliminate waste. Reducing consumption and minimizing, reusing cans, bags and fabrics, and recycling all other things you encounter will have an immediate effect on waste reduction.

The "decay" stage includes all food waste, compost, and reusable resources-suggesting alternatives to refresh the item.

Johnson explains in detail every step and real-world examples and best practices through her website and popular social media channels to live a sustainable life. One of the many reasons Bea has been so successful in becoming the sustainability spokesperson for this movement is because of her simple and easy-to-understand methods.

As a recognized global zero waste ambassador, Johnson often participates in lecture tours and online challenges to encourage her followers to reduce waste.

In the past few years, Bea has delivered more than 200 lectures in 35 countries on six continents. As an influential person, connecting with your audience is crucial, and she does this by telling her own story: A French woman who lives in California with her husband and children decided to leave the earth, not for her When her child and the next generation found the earth, her family.

3. Natalie Channing (Chaning, Alabama)

Natalie Chanin is not only a visionary, but also the brains behind sustainable fashion giant Alabama Chanin.

As one of the most well-known sustainable brands, Chanin's Mason-Dixon compound in Florence, Alabama has become a haven for local zero-waste fashion movement customers.Chanin started her creation by selling one-of-a-kind remade shirts at fashion week. After successfully selling her "eco-fashion" designs, Chanin took root in her hometown of Florence, where she began to recycle materials, hoping to create gorgeous clothing. Chanin focuses on creating handmade designs using recyclable and reusable textiles, and emphasizes community fashion.

With a sense of responsibility for all aspects of the business, Chanin hired an excellent team of local tailors to turn her designs into reality. In addition to her retail store, the Chanin Kingdom in Alabama also includes her design studio, manufacturing facilities, workshop space, machine manufacturing center, and coffee shop. The cafe offers a local organic menu, which contains sustainably sourced ingredients. Each recipe receives the same attention and attention as the design under the same roof.

Out of a strong passion for continuing education, Natalie Chanin also founded "The School of Making", an online forum for seminars, virtual learning and even special events at Chanin Compound in Alabama. Natalie teaches all online courses, ranging from dressing skills to making a do-it-yourself sewing kit. As she teaches the course, Chanin leaves ample opportunities for her fans, friends and followers to ask her questions in real time throughout the course. She is approachable, enthusiastic, and an inspiring educator.

As the muse of the musician Roseanne Cash, the nominee of the Council of American Fashion Designers, and a true community leader, Natalie Chanin has developed her fashion empire just like she has developed everything else... Use love.

4. Natalie Kay (Sustainable Fashion)

Natalie Kay's blog is based on the idea that you don't have to give up style for sustainable wear. Kay, the founder of Sustainably Chic, has created a one-stop shop for all sustainable fashion, socially conscious lifestyle trends and eco-friendly beauty inspirations.

At the age of four, Natalie's blog spread like wildfire in the sustainable development and online health communities. Her method is very real. She is consistent and unapologetic in terms of product use, personal narratives and educational works.

One of the reasons why the Sustainably Chic brand is so popular on blogs and social media is because of the "favorite brands" section of her website. Kay planned a promotion platform for sustainable brands in an organized and user-friendly way, and did all the heavy lifting for her followers.

The website is divided into 12 different landing pages for all types of clothing (men, women and children), accessories and home/lifestyle sections. In addition to highlighting her favorite environmentally friendly brands, Natalie Kay's website is also a good research site.

With information articles, first-person blogs, and fascinating podcasts on social justice and environmental topics for today’s readers, Kay has sparked a passion for sustainable development among her many fans and met the standard. Kay focuses on her five main categories: sustainable fashion, green beauty, conscious lists, ecological lifestyle and today's fair trade clothing. Kay has enough content to bring millennials back.

Sustainably Chic Instagram has more than 70,000 followers and new posts updated daily, demonstrating the social, ethical and environmental importance of sustainable shopping, eating and living. With a background in the fashion industry and a natural passion for changing the way of doing business in her favorite industry, Kay started blogging as an outlet and watched it quickly evolve into more.

Editor's note: References to companies/companies in this article do not imply that Rubicon endorses these companies in any way.

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