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5 Creative Companies Walking the Walk of a Circular Economy

5 creative companies

that are taking the road of circular economy. For most of us, life looks very linear. We live in a linear economy using the "acquisition, manufacture, and disposal" model. We take resources from the earth, make products such as clothes and mobile phones, and process them after completion. All acquisition, manufacturing and waste are unsustainable.

The future is reincarnation.

You may have heard the term "circular economy". This basically takes our current linear model and closes the loop so that nothing is really wasted. Resources are constantly flowing: acquisition, manufacture, use, return, and repetition.

Recycling life requires a lot of creativity. It is much easier to accept the status quo of waste. Fortunately, there are several companies that are stepping up their efforts to make the circular economy a reality-they are doing this with some very creative ideas.

Check out some visionary companies that are taking the path of a circular economy.

1. Levi Strauss

There is nothing better than a pair of fitted jeans. Levi's agreed. But they also want to make sure that when you are ready to say goodbye to your favorite jeans, all the concerns (and resources) of jeans will not disappear. The company promised to establish a closed-loop infrastructure by 2020. Here is how they did it:

Recycle in the store. You don’t need to send last season’s fashion trends to a landfill, you can send any brand of used clothes and shoes to your local Levi’s store. Levi's has partnered with I:CO to ensure that waste products are re-worn, reused or recycled. conserve water. Water is essential to Levi’s production process. They launched the Water

2. Terry Environmental Protection

As far as TerraCycle is concerned, everything is recyclable. The company focuses on how to reuse and recycle the unwanted garbage we throw away every day...not just plastic bottles or aluminum cans. They are innovating, using potato chip bags, flip flops, and toothbrushes to create a waste-free future—almost anything you might throw into the trash can instead of the recycling bin. How can it be?

Charity Donation. To encourage people to collect these wastes, TerraCycle provides "points" that can be exchanged for charitable donations. Once the material arrives at the TerraCycle warehouse, it will be processed for reuse. Refillable container. TerraCycle is working with big brands to stop waste before it starts. Like the glass jars your parents or grandparents prepare for milkmen, TerraCycle is helping companies bring refillable containers back to the mainstream. Recycling the flow of people. In today's online economy, retailers need an excuse to attract people in. TerraCycle implements a hard-to-recycle program in physical stores based on the belief that people want to recycle when they have the opportunity.

Check out our partner TerraCycle in the Rubicon partner market for more information!

3. Unilever

Unilever is a consumer brand powerhouse. They oversee more than 400 independent brands such as Dove, Lipton, Axe and Hellman's. The company first launched its sustainability plan in 2010. Unilever has since announced that brands that are considered part of its "Sustainable Living Program" are growing 50% faster than the rest of the company.

Unilever stands out from other environmental companies because they not only focus on products and processes. They focus on their people:

internal training. For companies trying to re-plan their supply chains and processes, employee recognition is very important. Unilever holds internal seminars and training courses to convey the meaning and importance of circular economy. Multi-level participation. Many companies focus their sustainability efforts on a specific team or department. Unilever achieves its circular economy goals in different ways. They know that to be successful, they need to be involved at all levels. The company integrates sustainability into every job function. It’s no surprise that 73% of employees agree that their work drives sustainable growth.

4. Ring network

You may not have heard of Looptworks, but they work with some of the big names that are well-known (ahem, Southwest Airlines, and Alaska Airlines). The Portland-based B Corp uses waste materials to make bags, wallets and other accessories, such as leftover leather from airplane seats. They even cooperated with diving suit companies to create comfortable laptop protective covers. How cool is it? View more information about the Looptworks process:

Recycle materials. Want to know the difference between upgrade and recycling? Upgrading recycling actually increases the value of discarded materials. Reusing waste without breaking it down, just like disposing of recycled items, also helps to save energy. conserve water. Upgrading recycling can not only save energy and landfill space. Upgrading recycled products also directly offsets water consumption. In fact, Looptworks has created a beautiful water saving calculator for all products. check it out!

5. Thread

Thread takes social enterprise to a new level. Unlike the popular "buy one pair, get one pair free" model, Thread brings sustainability and circular economy into the manufacturing industry. The company works in developing countries, removing plastic from trash and converting it into threads for the production of clothing. In the process, they have also created thousands of jobs in developing countries. This is the secret of Thread:

Cooperate with brands. Thread produces its own products, but they also collaborate with other apparel companies such as Timberland. The fashion industry is notoriously wasteful-so a partnership like this can greatly reduce the overall impact. The positive impact on mankind.Although this is not directly related to the circular economy, the ability to help people and the environment at the same time is an admirable goal for anyone. Thread creates jobs in developing countries. By collecting plastic from local garbage dumps, people can begin to escape poverty.

Editor's note: References to companies/companies in this article do not imply that Rubicon endorses these companies in any way.

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