Announcing Rubicon’s first Environmental, Social and Governance (ESG) report
Today, Rubicon® announced the release of our company's first Environmental, Social and Governance (ESG) report. I encourage you to download the report and read more about what we are doing to change the entire waste and recycling category.
Rubicon's mission is to eliminate all forms of waste.
Today, waste poses a clear and real threat to our environment, economy, safety and health. The collection, burial and incineration of garbage is an environmental disaster, and the poisons and toxins it produces may accompany us for centuries.
Every generation has left a legacy. Ancient Rome has left behind engineering marvels, including the earliest urban sanitation facilities. We risked letting our heritage become a thick layer of trash and waste, covering the vast land and ocean space, and stifling life in the soil, water and air. Is that what we want?
I want to make a positive mark in history through environmental innovation, industrial transformation and market-oriented solutions-all solutions to waste problems. Together, we must do our best to reduce the amount of waste entering landfills, create greater recycling incentives, establish and deploy systems to make it easier to recycle, and create a truly circular and free market economy.
If we get it right, we may not be able to solve all the global environmental problems, but we will solve one of the biggest and most expensive problems. We will prove that the United States can and will play a leading role on this issue.
For most of the early history of mankind, waste was an afterthought. Waste exists, but humans often reuse or recycle waste as much as possible. Most people live in a circular economy with little waste and squeeze value from their resources. They usually can't waste anything.
The industrial age has changed this way of consumption. Today, with prosperity and the substantial improvement of living standards, we have an industrial-scale level of waste generation and waste treatment. In approximately 300 years of global industrial activity, we have been treating waste in the same way. The time for subversion is ripe and ready for new methods.
Today, with the help of digital tools and platforms, we can accelerate the return to circular economy, promote recycling and generate economic benefits related to waste reduction, while using free market-based methods and solutions.
There are currently two ways to make money from waste. One is to build facilities equivalent to utility companies. Large companies and large governments have agreed to adopt a one-size-fits-all approach, charging businesses and households a fee to drag their trash away and bury it. This is how most waste management companies make money.
The other is a dynamic approach based on the free market: collaborating and innovating with others to help people reduce or reuse more waste-and inspire the new generation to build on our progress to end waste as we know it .
This approach will require education and informing customers on how to improve recycling. Small transporters will be encouraged to reduce the use of landfills. Digital platforms and waste systems supporting the Internet of Things will be deployed to help municipal governments and other municipalities manage their waste streams. In all these methods, we shifted the focus from making money from collecting and burying waste to reducing waste, increasing recycling, and using less landfill space.
Industrial-scale waste will not be eliminated through manual-scale recycling. As a society, we must solve the problem of excess recycled materials and weak demand for these materials. We must figure out how to pay for infrastructure, formulate market rules, and build systems. We must solve the problem of who bears the cost of collecting and disposing of recycled materials—and who gets the value.
For a long time, these ideas were regarded as dreams. But today, people in the ideological field agree that waste is not just a utility-based, one-size-fits-all approach.
The United States is in a leading position in almost every aspect of technological progress. But in terms of the environment, we are more like a follower-this doesn't have to be. This is a wake-up call when China tells us that we will no longer use our recyclable materials.
Out of control waste weakens our power as a nation. We may all create waste, but only some of us bear the negative effects of waste. The poorest and most vulnerable members of our country are the most vulnerable to waste pollution. Therefore, to reduce this impact and eliminate trash in our world is an act of fairness and moral justice for me.
We are a country that knows how to solve big problems when we make up our minds. Waste is a big problem, and we should not wait for others to try to solve it. We should do this work, we should use innovation and free markets to promote transformation, and we should build a stronger and more resilient economy in this process.
Nate Morris is the founder and CEO of Rubicon. In order to stay ahead of the new global partnerships and cooperation announced by Rubicon, be sure to follow us on LinkedIn, Facebook, and Twitter, or contact us immediately.