Black Friday: Spending for consumption?
Black Friday is the export of the American epidemic. The post-Thanksgiving "shop-till-you-drop" weekend reached its climax on Cyber Monday. It made its first European debut in the UK in 2010, and has since spread to the entire European continent. The statistics of the United States in 2018 are shocking: Black Friday, high street sales reached 6.02 billion U.S. dollars, and Cyber Monday sales reached 7.9 billion U.S. dollars, of which the mobile phone alone cost 2 billion U.S. dollars! Cyber Monday in 2018 became the largest online shopping day in the history of the United States and topped the list.
However, it’s not just Americans who have gone crazy after Turkey Day in 2018... According to a study by Clearhouse, which analyzed 8,000 online stores in 33 European countries, Black Friday’s transaction volume was higher than that of 2018. The average is 361% higher! In particular, Spain, Sweden and the United Kingdom spend more on fashion and luxury goods than any day of the year (in Spain, a 401% change was observed).
Although it may be tempting to participate in the craze, it is important to remember that the consumption that Black Friday encourages — and the waste usually caused by impulse buying — these activities will cause damage to our planet.
Generally speaking, clothing, shoes and accessories, as well as books, toys, and electronics are the special targets of bargainers during the one-week shopping event (nearly two weeks). It is these products that usually contain, consist of, or are packaged in non-recyclable plastics, which may eventually be incinerated, landfilled or enter the ocean, polluting our air, soil, and water, respectively.
The electronic products we consume deliberately limit the product life, causing them to eventually become e-waste, also known as e-waste. The United Nations Global E-waste Monitoring Report in 2017 pointed out that only about 20% of e-waste is properly recycled, and the rest is eventually landfilled. Usually in developing countries, toxic chemicals may be leaked, endangering the lives of people who come into contact with our trash.
The mass production and transportation of cheap clothing requires the use of precious resources and leads to carbon pollution. Synthetic materials usually contain microplastics, which are released into the ocean and rivers during washing, posing a threat to marine life and ultimately threatening ourselves. A report by the European Parliament highlighted these issues and addressed the fact that although the number of clothes purchased by the EU per capita increased by 40% between 1996 and 2012, more than 30% of the clothes were not worn in a year. Over. When these clothes are finally discarded, more than half of them are not recycled, but eventually landfilled or incinerated.
We should not only consider what to offer on this marketing-driven weekend, but also how to deliver it to you.
You can choose express online shopping. Although it is convenient and comfortable, it means that there will be more diesel trucks on the road to ensure that every delivery arrives on time. Orders cannot be integrated and delivered again, increasing carbon pollution.
From last year’s Black Friday analysis and the environmental reality of this shopping spree, it is clear that consumption for consumption should be avoided at all costs. If we really want to change our consumption habits to buy things that are durable and have real value, then we need to think twice before discounting stores, just for this Black Friday.
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