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Davos Debrief: Delivering the Circular Economy to Main Street

Davos Briefing: Bringing the Circular Economy to the Main Street

The term "circular economy" is fully understood or used by a few people in their daily lives, but it affects all of us. The same is true for the World Economic Forum, which is also called "Davos", named after the small town hidden in the Swiss Alps where the conference was held. Only about 3,000 people are invited to attend the annual meeting in Davos every year-an exclusive group of world leaders and activists-but this meeting is very important for business and society at large because these participants Addressed some of the most pressing challenges and opportunities facing the world.

In view of the victory of populism in the United States and the United Kingdom, this year’s Davos discussed China’s role in globalization; how artificial intelligence (AI) will affect the future of work, especially for high-paying “white-collar” positions; Enjoy the spoils of technological subversion and progress at all levels.

Last week, I had the privilege of attending this year’s party in Davos to participate in Rubicon’s investors and supporters, including Marc Benioff, founder, chairman and CEO of Salesforce and French water and waste treatment giant Suez Environnement. The senior executive officer of the group attended the meeting as representative vice president Jean-Marc Boursier. They attended with British Prime Minister Theresa May, Chinese President Xi Jinping, philanthropist Bill Gates, Microsoft CEO Satya Nadella, and Bank of America CEO Brian Moynihan. Meeting. Even celebrities like Matt Damon, Shakira and Forest Whitaker have expressed their demands on topics ranging from water security to the United Nations Sustainable Development Goals.

The reason I am in Davos is to represent Rubicon in accepting the Circulars Award for Digital Destroyer, for which we have won honors with world-renowned organizations such as Nike and Patagonia. The concept of circular economy is to supplement the supply chain with discarded materials to avoid wasting valuable resources. This concept is now considered to be the most sustainable way to dispose of excess or unnecessary materials. Nonetheless, the waste and recycling industry is largely based on a linear “make-take-away-waste” model, where discarded materials are sent to landfills and never harvested for value.

However, at Rubicon, we believe that circular economy is within reach, which will bring economic and environmental benefits to all aspects of society. We have found a way to use technology to transform the circular economy from concept to reality. Our technology platform will not replace jobs or deprive workers of rights, but will allow small and medium-sized enterprises to create job opportunities. For example, shortly after working with Rubicon, one of our porter partners—some of the most diligent workers who run garbage and recycling trucks—was able to buy more equipment and hire more employees in Arkansas, thanks to It runs on the Rubicon platform. This is just one of many examples where Rubicon's technology is creating opportunities and connecting the circular economy to the main streets-turning Davos' grand ambitions into reality.

The biggest gain I got from the World Economic Forum is: As leaders, we don’t have to shy away from using technology as a tool for progress. However, we must be responsible and actively respond to ensure that it creates jobs at all socio-economic levels and creates a more sustainable future for future generations. Therefore, the theme of this year's World Economic Forum Annual Meeting is "Responsive and Responsible Leadership", which cannot be more appropriate. The leaders of the world seem to be listening.

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