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Have you missed part of your publicity work? Most likely, this is data.

Propaganda is an art form. It is integrated into the structure of non-profit organizations to help guide legislative actions and ensure the necessary financial support and volunteer hours. Propaganda is persuasive. Mission driven. Spirit, sadness and sign. However, is there a lack of data in your publicity work?

Although the words and stories are fascinating, the numbers are also powerful. As a loyal supporter of data, we would like to highlight some non-profit organizations that have pushed it out of the park through data-driven advocacy

Boys and Girls Clubs of America: In 2011, the Boys and Girls Clubs of America launched the National Youth Outcome Initiative (NYOI), which uses a set of common research indicators to measure the club’s impact. NYOI is a huge asset that demonstrates influence. Thanks to NYOI data, the Boys and Girls Clubs of America can confidently say:

Regular club members aged 12 to 17 from low-income families are academically superior to their peers. 74% of people report getting A and B at school, which is more than 10% higher than their peers across the country. 68% of the club's 12th grade students volunteer in their communities, compared with 39% of their peers across the country. 84% of the club's 12th grade students abstain from alcohol, compared with 58% of the national peers.

Teach for the United States: The organization conducts independent research and collects a large amount of data to evaluate its impact on students’ educational opportunities. They also use these measurements to identify areas for improvement in order to continue to move the organization forward. Some of the powerful indicators that Teach for America touted to show its impact include:

Members of the Teach for America Corps, who taught pre-kindergarten through second grade, improved students' reading scores by 1.3 months of additional instruction. Legion members who teach middle school mathematics have improved student learning by 2.6 months of additional instruction.

American Cancer Society: The American Cancer Society uses historical and probability data to predict the expected number of new cancer cases and deaths each year, because cancer incidence and mortality data lag three to four years. The entire page of their website is dedicated to research and multiple facts and data publications, so the organization is no stranger to data. Not only did they use indicators to monitor the current cancer situation in the United States, but they also demonstrated the impact of non-profit organizations on the disease. In fact, since 1991, the American Cancer Society has reduced the overall cancer mortality rate in the United States by 25%.

Do you have the data needed to demonstrate the impact of non-profit organizations? Sometimes the most influential stories can be found in the numbers.

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