March Madness Bracket Busters: Four fashionable and sustainable spring shoes
In the ever-evolving world of sustainable fashion, the competition to create popular and wearable designs in the most sustainable, environmentally friendly and socially responsible way is fierce. This is especially true for the shoe industry.
Hundreds of shoe companies around the world are taking steps to minimize their carbon footprint; but in the final buzz, only a few have the opportunity to bring home the sustainable development champion.
These shoe companies easily passed the "Sweet Sixteen" and formed the most sustainable "Four". Take a look at them below:
Sole: Bali, Indonesia
For Indosole, "Souls With Soul" is not only a great slogan, but its three small words perfectly sum up everything this sustainable development-conscious company offers in its self-proclaimed pursuit, namely by They turn into landfills to save 1 million tires and everyday shoes. The inspiration behind Indosole's dream came from a pair of motorcycle sandals discovered by founder Kyle Parsons when he went to Bali for the first time 15 years ago.
It was during that trip that Parsons saw what the best resourceful can do. The way people use too many old tires made him wonder... If this is a problem in Bali, what would the larger old tire problem look like on a global scale? To say the least, the answer is disturbing.
Every year, more than 1 billion waste tires end up in landfills around the world-which is roughly equivalent to the weight of 75,000 school buses. From this perspective, 75,000 school buses parked end-to-end equals 640 miles—enough to cross Ohio three times.
Needless to say, waste tires are a big problem. So how does Indosole prevent tires from entering the landfill? This is Indosole's sustainable development plan:
The first quarter: Planet's victory
Indosole is reusing the useful rubber from discarded tires to create incredibly durable and long-lasting soles for its sandals and shoes. It is divided into five steps:
Q2: People win
"Indosole represents a resourceful lifestyle. Our shoes are made by Indonesian craftsmen, using re-used natural materials." There are many things behind this simple statement. To commemorate the Indonesian people who inspired their shoes, Indosole not only strives to recycle used tires, but also does so in a way that fully supports its workers. To this end, the company has created a professional, safe and healthy environment for adult craftsmen and workers to thrive. It ensures that its facilities are open, hygienic spaces full of music and laughter.
In an interview with Let's Imagine in 2018, Indosole's Killian Page was asked what makes Indosole's manufacturing location special. The answer is a very good indication of Indosole’s loyalty to the people who inspired its creation: “We manufacture in Java and Bali, Indonesia, and are headquartered in San Francisco, California. Used tires are everywhere, but for now, as we grow, we are more Willing to persist in creating the people and culture that Indosole has been with us since its inception."
Third quarter: Indosole wins
Indosole is company B
Indosole is transparent in its operations, and just five years after it started, they have become a certified B company. This means that the company meets all the strict social and environmental performance standards required by the non-profit B laboratory. (Rubicon® meets these same requirements and is also a certified B company.)
Fourth quarter: we all won
Meet good people
Indosole has a group of "good people" who are fighting for the survival of our planet. It defines these people as "influencers who spread positivity, live responsibly, care for our natural environment, and inspire others to fully pursue their own interests and passions."
Allbirds: San Francisco, California
The San Francisco-based company loves wool and the earth, so it’s no surprise that Allbirds has no fear of sustainability when it comes to its footwear. How can it be possible when it proudly claims that nature is its muse!
Allbirds was created when former New Zealand football player Tim Brown decided to simplify the shoes he wore to correspond to the large number of sponsored sneakers he had worn over the years. His idea is simple: use wool to make shoes. Merino wool is warm, breathable and comfortable-these are the three best descriptions of quality footwear.
Here is how Allbirds makes a simple, unbranded and comfortable shoe that will care for your feet and the earth you walk on:
Layup: Material is everything
Allbirds has met all strict B Lab requirements and became a certified B company. It does this with serious commitment to all areas of its manufacturing process. Here are some examples of Allbirds sustainable materials practices:
Merino wool production requires 60% less energy than synthetic shoe materials. It uses plastic bottles to make shoelaces. It uses castor oil to increase the natural content of insoles. According to Allbirds, its tree fiber comes from South African farms to minimize fertilizer and rely on rainfall instead of irrigation. Compared with traditional shoe materials, this shoe consumes 95% less water. The holes in Allbirds shoes are uniquely made with the help of microorganisms that consume plant sugars.
Starting lineup: nature first
Allbirds is more than just high-quality materials. It uses a triple threat method to completely change the way shoes are packaged. This method uses 90% of post-consumer recycled cardboard to combine shoe boxes, shopping bags and mail boxes into one.
Here are more ways for Allbirds to do the right thing for the planet:
It distributes shoes to communities in need through cooperation with SOLES4SOULS, thereby avoiding landfills. It does not only use any merino wool; it uses ZQ certified merino wool, which shows that it meets the strict standards of sustainable agriculture and animal care.It is certified by the Forest Stewardship Council, which means that the materials it purchases meet strict standards to protect forests, animals and people who depend on them.
Veja: Paris, France
With first-hand knowledge of the amazing ways that fair trade can change the economy, Veja decided to completely change a product so that everyone on the planet can use it in a balanced way, thereby creating a fairer relationship between consumers and producers. Transactions. This is also the reason why it carefully transformed this sneaker.
According to Veja, it must be a sports shoe, because "As a consumer product, it is a symbol of our generation... We are the people who were popular in sports shoes in the 90s and went from sports grounds to the streets." This inspired Veja Created a sports shoe that makes people feel good after wearing it, not only for themselves, but also for the earth.
Veja stated that sports shoes are "one of the most interesting products on an economic level because they concentrate the most advertising expenditure... When you buy a pair of sports shoes from a big brand, 70% of the cost is only used For advertising and communication [......] 30% is used for raw materials and production." In response to this flawed model, Veja responded in a more sustainable way than the big brands, while also insisting on social responsibility .
This is how Veja uses defense to create a great offense:
Two-person team: social responsibility
In 2003, while visiting a Chinese factory, Veja discovered product failures and lack of social responsibility to employees. After spending three days with the workers, everything seemed to be fair and upright until they saw the living area-32 workers lived in a 270 square foot room filled with five floors of double floors bed.
In response, Veja decided to reshape their business model to take care of the workers it cannot do without. This means canceling advertising budgets, while producing sports shoes at a higher cost, shifting the company's expenditures to production, raw materials, and most importantly, the personnel who produce sports shoes.
In this model Veja:
Cooperate with a small agro-ecological cooperative formed by 35 Brazilian producers who provide organic cotton. Comply with the principle of fair trade-pay crop fees in advance at the three-year contract price. Sports shoes are produced in Porto Alegre, a region that has strong social rights in southern Brazil, reasonable working hours for workers, and labor unions.
Out of the box: Earth first
Veja's sneakers are different from most sneakers on the market. This is because the company works hard to source all materials in an environmentally sound and socially responsible way. Each stage of production focuses on these ideals. Vega:
Work with the rubber harvester in harmony with Amazon. The rubber it collects responsibly creates 40% of the soles of all Vejas sneakers. Protect the environment by using plant craftsmanship to make leather. The shoes are made entirely from recycled water bottles. According to Veja, the bottles were picked from the streets of Rio de Janeiro and São Paulo, Brazil.
Rule of thirds: what you see is what you get
Since selling the first pair of sneakers in 2005, Veja has been committed to making the world a better place than it found. As the company has grown from 10 employees to 60, or now it sells shoes in more than 50 countries, this situation has not changed.
Second degree: London, England, United Kingdom
Thanks to Two Degrees, the boat shoe has undergone an environmentally friendly overhaul without sacrificing its iconic characteristics of being extremely comfortable and durable. The reason for reinventing the old classics is