Podcast review: Mitch Hedlund, founder of Recycle Across America
's key takeaways. Host: Amy Koonin (Rubicon) and guest host David Rachelson (Rubicon) Guest: Mitch Hedlund (founder of Recycle Across America)
Recycle Across America is a non-profit organization that advocates the creation of standardized labels for use worldwide. These labels are used on recycling bins to help achieve sustainable development and help close the cycle of the circular economy.
Every day, the public casually throws tons of food waste, dirt and plastic into recycling bins. This behavior itself will contaminate good recyclables and often destroy their potential for recycling. Recycle Across America aims to reverse this process.
Recycle Across America teamed up with Bank of America Stadium in Minneapolis, Minnesota to host this year's Super Bowl, creating opportunities for 66,000 fans and employees to properly recycle their belongings during major games. RAA has placed more than 2,000 color-coded and easy-to-read bins throughout the stadium.
When launching a sustainability plan for your business, it’s important to start with the basics of recycling.
Our host Amy Koonin and guest host David Rachelson broke all this with one of Rubicon’s premier sustainability partners, Mitch Hedlund, founder of Recycle Across America.
What inspired her passion for sustainable development:
MITCH: "I was in front of a trash can at Chicago O’Hare Airport. I was very confused about where to put my trash. At that moment, a man came up and threw a dirty diaper into me. My newspaper and my water bottle are in the recycling bin. He said, “In any case, it may be landfilled.” Once this happens, I start to multiply it and say “If no one realizes yet What to do with this problem? "And "What if this is a long-term problem for the entire United States?" What happens behind the trash can or during the composting process".
I am curious why we are all so confused in the trash can. Therefore, I started to do some research on the process behind the trash can and started to understand the economic challenges of recycling every time when we all make mistakes, and the results I found were devastating. "
Regarding realistic and sustainable actions that everyone can take to save our environment:
MITCH: "Recycling is indeed the first thing we can do for our species to achieve sustainable development on this planet.
The population is growing exponentially and tends to use, use and use instead of putting things back into the system for reuse. This is really a bad mathematical equation. When you have a growing human species and you have limited natural resources for our survival, this is indeed a bad mathematical equation. In terms of the ability to make our species truly sustainable on this planet, nothing can compare to recycling. Not only for the environment, but also to improve the economy, mitigate climate change, help manufacturers who really want to close the cycle, and even help prevent waste from entering the ocean. Therefore, recycling is a real home run for all of us. "
Regarding the sustainability of the 2018 Super Bowl:
MITCH: "Right now, the most exciting thing about Recycle Across America is that our standardized tags are now in the US Stadium, and they will be used in this year's Super Bowl.
It's all about the color coding system, simple language, and very clear photos that can be put in the trash can. They will continue to be used even after major games, but we are very happy that they can be used in the Super Bowl. Since we implemented the label, they have seen a double-digit increase in recycling levels, and the recycling we see in these bins is primitive.
This year’s Super Bowl is being held in Minnesota, and it’s so cool to see Minneapolis-St. Paul International Airport start throwing standardized labels at the airport before the Super Bowl. "
What to do when we doubt ourselves:
MITCH: "At the national level, part of our message is: "If you have any questions, please throw it away. "
I know this feels bad, but it’s best to make sure that everything you know that is completely recyclable is put in the recycling bin, not the non-recyclable items. There are many items that will contaminate the trash can, and the best way is to throw it in a standard can. The more times we put those uncontaminated basic items into the recycling bins, and we only do this at the national level, this will greatly change the environment. "
Resources for this issue
Recycle Across America Website About Recycle Across America Frequently Asked Questions About RAAT Recycling Correct Tips Recycle Across America’s Standardized Tag RAA on Social Media: Facebook | Twitter | LinkedIn | YouTube | Instagram on Social Media Mitch Hedlund: LinkedIn on Super Prior to the Bowl, Bank of America Stadium aims to win recycling through KSPTterraCycle. Through participation in Subaru and RAA in the United States. Through PR Newswire’s support for the Zero Landfill initiative.
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