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Raising Awareness of the Ocean Plastics Crisis

Raise awareness of the ocean plastic crisis

This week is Clean Beach Week, and at Rubicon, we take this opportunity to celebrate approximately 372,000 miles of coastline around the world.

Having said that, we have discussed in detail on the Rubicon blog in the past about the dangers of expected recycling and recycling pollution, both of which are causing the ocean to be flooded with garbage, mainly in the form of single-use plastics. I recently noticed that "Science A 2015 report in》 magazine estimated that 5-13 million tons of plastic waste enters our oceans every year, posing danger to marine wildlife and causing serious problems to the entire marine ecosystem.

Great Pacific Garbage Patch

There is a section of water called the Great Pacific Garbage Belt between Hawaii and California, which represents the largest ocean plastic debris in existence. According to the latest statistics, the area of ​​the patch has increased to 1.6 million square kilometers, more than twice the area of ​​Texas.

According to data compiled by The Ocean Cleanup, a non-profit organization based in the Netherlands, the Great Pacific Garbage Patch is the largest of the five such garbage patches floating in our oceans (called "Marine Plastic Accumulation Zones").

The five largest offshore plastic accumulation areas in the world's oceans © Copyright The Ocean Cleanup

The mass of plastic collected in the Great Pacific Garbage Patch is estimated to be about 80,000 tons, or the weight of 500 jumbo jets. This ton of plastic accounts for about 1.8 trillion pieces of plastic, which is equivalent to 250 pieces of plastic for every person on the planet, ranging in size from microplastics of 0.05-0.5 cm (0.02-0.2 inches) to giant plastics, any of which is longer than 50 cm (19.7 inches) Plastic fragments.

A clean beach represents a clean system

Why do we talk about our ocean during Clean Beach Week? In short, clean beaches are the result of cleaner oceans and rivers. Most of the waste that enters the ocean will eventually be washed onto our beaches. They deserve better.

A global environmental movement has developed around the issue of plastics in the world's oceans. The society is realizing that our excessive reliance on disposable plastic materials and the short-term convenience they provide is harmful to the health of our oceans and marine life. It seems that overnight, the ocean plastic problem has become synonymous with all the problems of our current waste and recycling management system.

In order to keep our beaches clean, we need to look to the future during this clean beach week. We will keep plastics and other recyclables away from the ocean and landfills.

If you have any questions about Rubicon’s circular economy plan for me or other members of the sustainability team, please feel free to contact me at

David Rachelson is Rubicon's Vice President of Sustainability. To stay ahead of the new global partnerships and cooperation announced by Rubicon, be sure to follow us on LinkedIn, Facebook, and Twitter, or contact us immediately.

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