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Rubicon Pledges Global Commitment to Eradicate Plastic Pollution

Rubicon is committed to global efforts to eradicate plastic pollution

Today, Rubicon proudly stands with the Ellen MacArthur Foundation as one of the first 250 companies, organizations, governments, and universities in the world to sign the Global Commitment for the New Plastic Economy, a charter aimed at ending plastic pollution. The foundation calls it #LineInTheSand.

It is absolutely necessary to eliminate unnecessary and problematic plastics, so that the remaining plastics can be more easily retained in the circular economy and away from landfills and the ocean.

The foundation’s new commitment aims to (1) eliminate problematic, unnecessary and single-use packaging models; (2) innovate to ensure that all plastic packaging can be safely reused, recycled or composted; (3) recycling Utilize plastics produced with increased reuse or recycling.

Some industry data worth thinking about:

Americans use approximately 390 million plastic straws every day, and each use lasts an average of 20 minutes. Americans use 100 billion plastic bags each year, of which only 1% are returned for recycling. It is estimated that plastic waste will take 500 years to decompose. The fact is that plastic will never completely decompose. It just breaks down into very small plastic fragments. These tiny fragments will end up on animals-and on us.

From the beginning, Rubicon's mission was to eliminate all forms of waste. Our mission has led to the development of RUBICONMethod, a six-step system for establishing and maintaining successful corporate recycling and waste reduction programs, and providing practical guidelines for our cities and businesses to help them improve their waste planning and reduction Waste initiatives.

At Rubicon, we have a deep historical relationship with the Ellen MacArthur Foundation and were selected as the emerging innovators of the Ellen MacArthur Foundation's Circular Economy 100 Program. We are proud to fully support the belief of the Ellen MacArthur Foundation that plastics should not be designed, used and disposed of as waste, but as an input to the circular economy.

As a technology company in the waste and recycling industry, Rubicon is committed to solving the global challenges of waste generation with innovation and ingenuity, and creating a new model that focuses on waste reduction and recycling.

Aiming at this crisis and uniting with other like-minded companies, governments and organizations is an important example of how we fulfill our mission to end waste.

Editor's note: David Rachelson is Rubicon's Vice President of Sustainability. Connect with him on Twitter @RubiconMethod to discuss sustainability and circular economy.

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