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Haul of Fame: Hillside Solutions

The road to fame: Hillside Solutions

Welcome to "Haul of Fame", this is Rubicon's weekly series. We sat down with a porter partner to talk about their company, their community, and how they can work with Rubicon to accomplish our mission of ending waste.

As our country continues to fight the COVID-19 pandemic, the men and women of these companies are on the front lines, continuing to drive their daily routes and keep our communities safe and clean. Their work is the key to protecting public health, and we are now more than ever grateful to them for providing this basic service to our society.

Hillside Solutions is headquartered in Omaha, Nebraska, and in their own words is "the garbage transportation company of the future." Hillside Solutions operates seven trucks in the Omaha metro area and is the first-generation truck to provide front-end recycling services. Hillside Solutions has been working with Rubicon since September 2018.

Hillside Solutions’ director of partnerships, Brent Crampton, sat down with Rubicon to talk about his company and Haul of Fame’s mission.

How is Rubicon’s mission to end waste and Hillside Solutions’ own corporate mission similar and different?

Hillside Solutions: At Hillside Solutions, what drives us every day is to help people find better ways to dispose of their waste, rather than simply putting it in a landfill.

As early as January 2018, as a newbie in this industry, I had a marketing and branding background. I was surprised to find that our industry did not standardize basic things, such as signs and the colors we put on each stream. I believe that in order for more ordinary people to successfully participate in the landfill transfer plan, our industry needs to unite and reach agreement on simple things, such as eliminating the ambiguity of garbage, garbage, and garbage terms. This is too confusing. Similarly, when something enters the recycling stream, we call it "recycling" and we need to call our garbage "landfills." It can help people understand where their waste really ends.

How does Hillside Solutions stand out from the competition?

Hillside Solutions: We decided to have an industrial composting facility instead of a landfill. This decision changed our entire set of priorities and business models in waste and recycling.

How does the Rubicon technology in your fleet help you and your driver complete your daily tasks?

Hillside Solutions: We are a small family business in the local community. We are not able to hire application developers or coders to help us find routing software. Rubicon. Their technology keeps us in line with the competitive environment, so we can stay competitive with billion-dollar competitors.

What do you like most about the community where you work and the customers you serve?

Hillside Solutions: The experience of transferring 3.25 tons of recyclable and compostable materials from the Maha Music Festival last year. After a day of hard work, persuading thousands of people to separate their materials at our "zero waste station", we ended the backstage of the Lizzo performance at the peak of her career.

Five years from now, how will Hillside Solutions see itself?

Hillside Solutions: We people in the waste transportation industry are also committed to sustainable development, but find ourselves in a strange space. The quantity of materials is how we make money-although recycling and composting are absolutely necessary, if we really care about the environment, all roads point to reduction, reuse, and garbage as the real solution, in order to end waste, as Rubicon said .

We like to think about future scenarios. In this scenario, we have a viable business model that can not only take away garbage, but also help customers reduce garbage.

Chris Watts is Rubicon's senior director of innovation and transportation relations. In order to stay ahead of the new global partnerships and cooperation announced by Rubicon, be sure to follow us on LinkedIn, Facebook, and Twitter, or contact us immediately.

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