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Up-shirt, the t-shirt with the world’s smallest environmental footprint

Up-shirt, the T-shirt with the smallest environmental footprint in the world

Thousands of public events, such as concerts, sporting events, or festivals, will print T-shirts for that occasion and wear them only after they are put in the closet. Imagine the amount of water needed to produce these millions of T-shirts!

Thanks to the new upgraded design and production methods, it is now possible to organize mass production of T-shirts and reduce the environmental footprint by 80%. how?

The problem is that factory-made T-shirts can generate up to 40% of waste. This means that 40% of cotton is grown in vain, and a lot of water and earth resources are wasted, not to mention spinning, transporting fabrics, factory labor... you know.

After years of hard work and research, Upmade has proposed a design and production model that can use the remaining 40% to mass-produce T-shirts. They believe that if they can show the world the effects of a large-scale upgrade cycle, they can truly change the way the fashion industry affects the environment.

This experience is one of the zero waste concepts proposed in the "Beyond Recycling: Towards Zero Waste Europe" event of the European Parliament in March 2013. We hope that will go well in this company!

Reet Aus is a fashion designer and environmentalist. Over the years, she has been upgrading her fashion collections and designing costumes for theaters and movies (also upgraded).

Recently Reet completed her PhD in sustainable fashion design. Her research took her to Bangladesh, where she started working with a factory called Beximco. Beximco produces clothing for many well-known brands and has accumulated a lot of waste fabrics in the process. But Reet didn't see the trash mountain, she saw the treasure! She started to work.

Reet assembled her team of experts, and we cut leftovers (8-30%), curling (1-10%) and overproduction (3-5%) together and used creativity. The result is tops.

Factory-made T-shirts generate up to 40% of waste.

About the latest post

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